G-Shock x Marcelo Burlon presentation in Milan, Italy

April 15th 2016, G-Shock & Creative Director of County of Milan, Marcelo Burlon invited press and retailers to Milan, Italy for the official presentation of their latest collaboration, the GA100MRB-1A.

Marcelo Burlon declared "It is a pleasure to collaborate with a brand like G-SHOCK. We share a constant creative research that celebrates the contemporary reality, while going beyond traditional canons to push further. We are especially pleased to present it today in Milan headquarters of County of Milan”.

The GA100MRB-1A collaborative watch highlights iconographic elements from Patagonia featuring the coral snake. Stripped of their signature colors, the monochrome snakes crawl creating a visually assertive pattern that reminds of fallen shadows and pays tribute to ouroboros, an ancient esoteric symbol of eternity and human psyche. The black and grey texture is 3D printed to create a “seamless” look, proceeding without interruption from the strap to the case to provide outstanding graphic continuity; a texture in exotic taste recalling Marcelo Burlon’s home country, Argentina.

The collaboration model GA-100MRB-1AER will be available at Firmament May 1st 2016.

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